Profile

KIDS FASHION CREATER

Mieko Sato

I am a children's clothing store owner who has been working in the fashion retail industry for a long time.

She learned the basics of sales at a department store, and during her time as an MD at a select shop she learned about the ups and downs of the fashion business. After giving birth and becoming a mother of one, she now runs an online children's clothing store, mainly using Instagram.

I love old textiles such as vintage textiles, and fabrics and materials that have a strong presence and show the handiwork of artisans, so I started an original brand that gets its ideas from textiles.

Since I was a child, fashion has been a form of self-expression, but because I made my decisions based on the values and wishes of those around me, I had a hard time expressing my desires, especially when it came to important things.

Working in a team, I was at rock bottom, unable to decide on the direction of the brand because I had no personal axis, but by slowly beginning to speak up and live true to myself, each individual's strengths began to align in a positive way, the team naturally came together and we were able to produce the best results. I experienced the heavens and hell firsthand.

"Fashion and education (child-rearing)" are my two major themes.

Through my beloved work in children's clothing,

"We want children to value what they like, to know themselves, and to become adults who can pave their own way."

We hope to spread the message of the importance of accepting children as they are and their existence.